Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" Those users, demographics, markets, and audiences that you and your analysts always talk about? They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

NOVEMBER 24, 2010

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing"). Brush up on social media yourself.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MAY 2, 2009

It isn’t about the Whitehouse getting on Twitter , it isn’t about the GSA making friends with YouTube , and it isn’t about barcamps. He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic. He realizes that Government 2.0

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

SEPTEMBER 22, 2008

The 60 Second Marketer emergence response , FEMA , first responder , social media , Twitter This post was written by: sradick - who has written 82 posts on Social Media Strategery. We are using YouTube to help tell complex stories as well. We are using YouTube to help tell complex stories as well. What obstacles exist?

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Social Media Strategery

OCTOBER 19, 2008

If you decide that you want to be the social media change agent within your organization and start blogging, creating and editing wikis, uploading videos to YouTube, etc., The absolute worst thing that I’ve seen is one public affairs office that had NO idea that their organization even had a YouTube page.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69