Direct Marketing Observations

MAY 21, 2013

Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Is that passion enough to keep their pages safe from being “Yahoo’ed?” Is that passion enough to keep their pages safe from being “Yahoo’ed?” SEO/SEM Tumblr Yahoo'

Tumblr 226

Tumblr Yahoo Posterous Startup 226

Direct Marketing Observations

OCTOBER 13, 2011

But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. There’s an ulterior motive happening here.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

JULY 29, 2010

Google, Yahoo, Bing Say Twitter is Stupid. Do you want to know why it can be so tough for us to sell someone on it? All someone has to do is a common search on some common perceptions of social media and you get the following. 10 Ways Social Media Is Changing Our Lives. Why Social Media is a Waste of Time for Most Local Businesses.

Social Media 199

Social Media Yahoo Google Twitter 199

Direct Marketing Observations

NOVEMBER 24, 2010

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. What’s wrong with social media?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JULY 20, 2011

So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Google Sidewiki , Google Wave , Google Buzz and in each case, the premise was clear but the execution not so.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

NOVEMBER 23, 2010

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

AUGUST 9, 2012

So I’m telling you right now, creating, collecting and curating content is damn hard and just because you have resources and access to Google or Bing or Yahoo or whatever, it doesn’t mean that you know what will work for your company or a company when it comes to compelling content that will drive eyeballs and sales.

Content 207

Content Curation Smart Phone Yahoo 207