Direct Marketing Observations

SEPTEMBER 26, 2013

The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Social Networks Facebook Linkedin social capital Twitter'

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It takes digging deeper into the data, past the top line metrics to get the real insight that matters. This is valuable insight not reflected in superficial metrics. PLEASE LIKE MY FACEBOOK PAGE.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sprout Social

SEPTEMBER 14, 2022

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. Visual content.

Strategy 98

Strategy Brands How To Template 98

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. Another great post, I look forward to reading every day.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Targeted at marketing directors. But, it’s still important.

Social Media 128

Social Media Strategy Report Buy 128