How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community
Social Media Strategies Summit
JANUARY 25, 2024
But why does that matter from a marketing perspective? You might tag them in a meme on Instagram, email them, and text them — all on the same day. Which, in turn, empowered her to “nag” the agency’s followers about positive behaviors that have nothing to do with transportation — like staying hydrated and keeping warm on cold days.
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