Techipedia: Tamar Weinberg
JUNE 19, 2012
They entice higher brand loyalty by enhancing ‘insider’ status. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty.
Social Media Network Marketing
OCTOBER 15, 2010
Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. This then leads to more sell and up sell.
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Social Media Strategery
NOVEMBER 1, 2010
This has become a sort of mantra for me – it’s about changing behaviors, it is not about getting people to use a wiki/blog/social networking site, etc. Remember, engaging customers is good, but increasing customer loyalty , selling more products , improving customer service – these are ideas any company can get behind. “My
Laurel Papworth
JUNE 16, 2010
ENTERPRISE : points for logging in, points for updating status, points for completing a ToDo item, points for rating anothers business blog post, points for contributing to the wiki (I think Confluence has that built in?) ENTERPRISE : contributing to an unpopular wiki subject, logging in before 9am, talking like a pirate on pirate day.
Buzz Marketing for Technology
JULY 7, 2008
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.
Social Media Strategery
OCTOBER 8, 2009
Players like Chris Cooley and Chad Ochocinco and league officials like Brian McCarthy and Mike DiLorenzo have done a tremendous job of using social media to reach out to their fans and engage in real conversations, creating fan loyalty and ownership in the player, league, and/or franchise. web20 wiki Have This Blog Sent to Your Email!
Social Media Network Marketing
MAY 31, 2010
Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. This then leads to more sell and up sell.
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