Webbiquity SMM
SEPTEMBER 1, 2010
Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!
Laurel Papworth
JUNE 16, 2010
note: today most community software has a spam removal system). If we give points to customers for loyalty and service in ecommerce systems why can’t we reward employees for the same behaviours? Then tell me that violence doesn’t spring to mind! Maybe the golden handcuffs become karma handcuffs in the future. Enterprise 2.0:
Techipedia: Tamar Weinberg
AUGUST 27, 2008
Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. new visitors While Sphinn itself doesn’t generate outstanding loyalty from members, its users are significantly more likely to return to a site they found. No clear winner can be declared. Thank you to both of you.
Webbiquity SMM
JUNE 14, 2011
Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. The “big three&# KPIs for social media success are 1) increase brand awareness, 2) drive sales, and 3) build brand loyalty. Google does a good job of this with the help information for their various tools. •
Webbiquity SMM
JANUARY 10, 2011
And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.
Techipedia: Tamar Weinberg
JULY 8, 2008
– social software and the communities it empowers are for contributing, not pushing. Most importantly, they must connect participation to brand resonance, customer loyalty and also the ever prominent “bottom line.&# It takes more time, but sticks much better. party hats not bullhorns. it’s not always about you.
Laurel Papworth
AUGUST 1, 2010
Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? .
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