Convince & Convert

NOVEMBER 1, 2011

As you know, there’s been somewhat of a micro trend recently of people just sort of saying, “You know what? But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example.

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Klout Social Capital Influencer Social Graph 122

Sprout Social

SEPTEMBER 14, 2022

It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. A social-first brand strategy opens the door to increasing market share and customer loyalty. While your brand marketing strategy should apply to all channels, social is where it comes to life.

Strategy 100

Strategy Brands How To Template 100

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

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Crowdsourcing Social Media Strategy Construction 122