Small Business Mavericks

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Growing Your List With Smartphones

Small Business Mavericks

Constant Contact has two free apps to help you grow your list to smartphone users. Text-to-Join allows you to acquire e-mail addresses through texting whilst Scan-to-Join allows you to acquire new list members with QR codes. You can use Text-to-Join to grow your mailing list, promote your events, or take surveys online.

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3 Off Line Ways To Building Your E-mail List

Small Business Mavericks

Building an e-mail list is one of the most challenging tasks for businesses as they make their first attempt at marketing online. Here are three off line ways to build your e-mail marketing list. Hold a Raffle – Give something away to your retail customers. But it can be done. Pass out your business cards.

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Google Trends Adds Top Charts Lists

Small Business Mavericks

Retail Companies. Fashion Brands. Financial Companies. Government Bodies. Kids’ TV. Medications. Musical Artists. Politicians. Quick Service Restaurants. Reality Shows. Scientists. Soccer Players. Soccer Teams. Software Technologies. Space Objects. Sports Cars. Sports Teams. Teen Pop Artists. US Governors. Whiskeys.

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The Brick And Mortar E-commerce Advantage

Small Business Mavericks

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. This advantage doesn’t just extend to large retailers. You might actually have an advantage. Online-only stores have no way to take cash payments. Don’t believe me?

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Amazon Goes Local

Small Business Mavericks

That’s right, Amazon.com, the online retail giant. If the test markets work well for Amazon, you can bet that Amazon’s huge list of current customers will be hearing about AmazonLocal. Amazon has recently offered its own daily deals site to compete with Groupon. It’s called AmazonLocal.

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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). If they don’t want to be on your list, they’ll unsubscribe. -based e-mail marketing efforts indicates the following statistics based on industrial sectors: Financial services and banks have the highest open rate at 52.1%.

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Optimize Globally, Rank Locally

Small Business Mavericks

If you sell shoes in a retail shop in Wayzata and don’t do any selling through an online store, then ranking globally makes no sense. My best advice is to claim your Google Places and Bing Local listings for each store in your chain. The answer is, yes. But you may not want to rank globally at all.

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