Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

AUGUST 11, 2010

The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. This is a major consideration for us, given how much I travel (and how much I’ll likely travel in the next couple years after The Now Revolution – my forthcoming book with Amber Naslund – is published in February).

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JULY 26, 2010

Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., That’s where the Pitch™ comes in. It enables a brand to share their story in it’s entirety and with context. Why Am I sharing This?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 is a critical question on par with “does this room have bed bugs?&#

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. All of us have influences. People who have educated, inspired, engaged, supported us.

Social Media 112

Social Media Strategy Influencer Education 112