Direct Marketing Observations

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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. and if not, what would you recommend? A massive push?

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