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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. Makes sense to me. In fact, it’s kind of arrogant. Read All About It!

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.