The 4 Marketing Metrics Mandates
Convince & Convert
NOVEMBER 23, 2010
Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Optimizable Metrics instead of Happenstance. Convince and Convert Recommends.
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