article thumbnail

The 4 Marketing Metrics Mandates

Convince & Convert

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Optimizable Metrics instead of Happenstance. Convince and Convert Recommends.

Metrics 128
article thumbnail

9 Everyday Tools to Increase Earned Media

Kikolani

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. How to Increase Your Retweets, Twitter Followers & Klout. Owned media are media assets that you or your company owns including websites, blogs, and so on. Related Posts.

Tools 151
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Five for Friday

Jeff Esposito

This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed.

Klout 31
article thumbnail

Five for Friday

Jeff Esposito

This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed.

Klout 30
article thumbnail

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant?

Marketing 279