Content Marketing: Dos and Dont’s [Report]
Mindjumpers
NOVEMBER 16, 2012
Don’t simply go with measuring followers, likes and Klout scores. In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Assess industry trends. Go beyond that. Analyze engagement.
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