The Social Media Incubator

SEPTEMBER 24, 2013

your social media is open 24 hours. Customers who have bad experiences are more likely to tell their story on social media in order to express their dislike for how they were treated by a brand. Eventually, the airline issued an apology and the luggage was found. to 5 p.m., to which they received more backlash.

Social Media 114

Social Media Airlines Reputation Feed 114

The Social Media Incubator

MAY 15, 2014

Some on social media pointed out there were individuals who received the email who may have recently lost a child, or were purchasing baby-related items for someone else. Shutterfly saw numerous social media comments on the email and apologized to individuals accordingly.

Reputation 132

Reputation Issues Social Media Strategy 132

The Social Media Incubator

AUGUST 16, 2012

Have you been forced to deal with an unfortunate social media disaster? Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company. So what do you do if you come across a major social media emergency?

Policies 119

Policies Social Media HootSuite Guidelines 119

The Social Media Incubator

MAY 1, 2015

It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. has run into issues with the campaign. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. However, the most popular beer in the U.S.

Campaign 100

Campaign Meeting Issues Products 100