Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

AUGUST 16, 2010

Dispute this, there are some things that they can do to keep their reputation and political ties intact. If the company plans to back a candidate, it needs to do its research and be ready for any scandal surrounding hot button issues. Ann Marie Bland said: Target’s PR issue [link] RT @jeffespo #pr #prchat [.] Enjoy this post?

Issues 34

Issues Policies Reputation Insurance 34