Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 8, 2010

I use my iPad instead of my iPhone, not instead of my MacBook. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Little iPhone games like solitaire become substantially more engaging on the iPad. The virtual keyboard is barely better than the iPhone, and you still cannot touch type.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. The funny thing is I had only been using it for about a day since I only recently got my iphone.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

Social Media 119

Social Media Strategy Mobile Consultant 119