SocialFish

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Mobile apps are a waste of time for associations.

SocialFish

App users heavily favor games, followed by news/weather, maps, social networking (inflated by FB, LI, and Twitter’s successful apps), and music. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web. That’s three significant barriers right there.

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Open Community Case Study – American Library Association

SocialFish

For example, a few years ago when a new registration system wasn’t working correctly, Twitter lit up with complaints. The new container: iPad, photo by FHKE (Wikimedia Commons). ALA Twitter feeds. In return, the industry mood and perceptions have changed. However, “bitching isn’t the default now.” Check them out: ALA Connect.

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Open Community Case Study – Empowering the Periphery

SocialFish

For example, a few years ago when a new registration system wasn’t working correctly, Twitter lit up with complaints. The new container: iPad, photo by FHKE (Wikimedia Commons). ALA Twitter feeds. In return, the industry mood and perceptions have changed. However, “bitching isn’t the default now.” Check them out: ALA Connect.