Convince & Convert

APRIL 8, 2010

After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. Same with email.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

APRIL 13, 2010

I also recommend it on the iPad. See my review of the iPad review here) This content would also make a fantastic Facebook application. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I The larger screen size is great for an information-based app like this one).

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Someday we will go to restaurants, bars, cafes and coffee shops and there will be ipads or something of the like.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Foursquare 152

Foursquare Analysis Consultant Mobile 152