Convince & Convert

APRIL 8, 2010

After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. Same with email.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. So they have unsolved technical glitches that restrain growth and market penetration. Funny though, last night I wrote up a handful of ideas for marketing your small business on Foursquare.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. We’re willing accomplices in our own marketing funnel. It’s capitalism and marketing at its most brilliant.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142