Waxing UnLyrical

DECEMBER 14, 2010

Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Most PR pros (and firms).

Press Release 266

Press Release Class Industry Comments 266