The Way of the Web

SEPTEMBER 29, 2011

Measuring influence or just tracking loyalty? And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple. Tancredi, headphones and promo information all via Peerindex. and Flickr. So are you on Klout, Peerindex and Empire Avenue?

Klout 49

Klout Loyalty Social Networking Influencer 49

Saying It Social

SEPTEMBER 8, 2010

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. First an anecdote, then the facts.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Webbiquity SMM

SEPTEMBER 12, 2011

Pam Moore outlines a dozen ways companies can fail at social media marketing, from not understanding the social media “ecosystem&# for their industry or hiring the wrong consultant/agency for help to assuming social media will fix a broken business (it’s won’t–it will expose it) and having unrealistic expectations in general.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. link] jaybaer Brilliant point Mike. Isn’t every MMORPG also a threat in a similar manner? Including this move by Starbucks.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142