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Diigo: A PR Tool for Social Media Releases

Proactive Report

One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story. Put in 3 or 4 links and notate each one with commentary like “this supports the quote on hotel growth.”.

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Packing essentials for #SXSW

Jeff Esposito

If you have a blog and want to produce some interesting content, consider packing your video equipment because social media folks are always willing and ready to chat on camera. You charge it overnight and plug it into your phone when it dies. The small pack packs a punch and will give you two charges for your smart phone.

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Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. Since I was evacuated last night, as I listened to tsunami sirens wail, huddled in my car with blankets, pillows, dog, husband and a battery charger for phone and Ipad, the glow coming off my personal devices was my outside connection with the world.

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). We should’ve gotten a bigger hotel room.

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