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Studies Determining The Value of a Facebook Fan

Mindjumpers

This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. … This is the conclusion made by Hitwise , an online competitive intelligence service. For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year.

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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. Of the top 10 brands on Pinterest , 9 are lifestyle/retail.

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