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Studies Determining The Value of a Facebook Fan

Mindjumpers

AUGUST 17, 2011

… This is the conclusion made by Hitwise , an online competitive intelligence service. For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. > Click here to read more about the research made by Hitwise. Propensity to recommend. Brand affinity. Media value.

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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

FEBRUARY 14, 2012

Source: Experian Hitwise US ) But before brands can start getting too excited about the commercial potential of Pinterest, it’s worth looking at the type of traffic it is generating. Of the top 10 brands on Pinterest , 9 are lifestyle/retail. Better connections with customers which leads to increased loyalty and advocacy.

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