article thumbnail

HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

They clarify what types of information are protected: Health information: “Relates to the past, present, or future physical or mental health or condition of an individual; the provision of health care to an individual; or the past, present, or future payment for the provision of health care to an individual.”

article thumbnail

Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Wake up and smell the antiseptic, Doc. Measure ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

These days, I’ve been thinking a lot about social media’s value. Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. Use social to mitigate business disruption. Business survival.

article thumbnail

Staying Connected During a Crisis—A Quick Note From Our CEO

Hootsuite

In addition to our regular support, training webinars, and free education via Hootsuite Academy, we’re launching a free advanced online workshop for our health care customers who would like to learn best practices on how to engage with their patients on social media during times of crisis.

HootSuite 143
article thumbnail

Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

agora pulse

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged? If you’re in the midst of a major social media campaign , you may have to rethink your calendar.

article thumbnail

Social Media Analytics in Healthcare: Complete Guide

Hootsuite

This sort of activity will not only build trust but also contribute to your overall social media performance — and you’ll absolutely see your hard work reflected in the numbers. Collaborate with these departments to leverage the full potential of social media analytics across your organization. Try it free today.

article thumbnail

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Luckily, there are things you can do to make your content shares more social media friendly. Read the Social Media Weekly Digest for August. Speaking of Headlines.