Direct Marketing Observations

JUNE 28, 2010

You never know when groups, large groups, will take to social networks, large social networks and complain about your company. The Regal Entertainment Group operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,745 screens in 546 theatres in 38 states. Rainchecks? Something?

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Groups Groups Policies System 122

Direct Marketing Observations

JUNE 15, 2010

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. Those are the one’s who join a social network without really vetting the users of that group. The good news?

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. We’re either creating it or consuming it.

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RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. All the “CMS” tools and knowledge you may drop on a client, all the technical jargon and “buzz words” may make you appear as the “King” (or Queen) of the Digital marketing world. were just getting started.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

FEBRUARY 23, 2010

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. To explore ways by which to re-imagine consumer grouping, we must get past the traditional segmenting like demographics, geography, income, even behavioral.

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Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. The group included Scott Schablow , Tom Martin , Jason Falls , David Griner , Beth Harte and myself. The ability to present in front of a group-speaking skills, remember them?

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end.

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Buy Education Activities Groups 143