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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Share this on Reddit.

Marketing 217
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Brand strategy: What it is and how to create a strong framework

Sprout Social

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. Why strategic brand management matters on social. Your social profiles are like a showroom for your brand strategy.

Strategy 100