Koka Sexton

APRIL 5, 2015

Any guess what my ROI was on this? It was the Golden Age of social selling and I was reaping the benefits. Then I got introduced to LinkedIn groups. Someone I worked with introduced me to a group in LinkedIn that had people talking about our industry. LinkedIn groups was not the only river to swim in.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Koka Sexton

APRIL 5, 2015

Any guess what my ROI was on this? It was the Golden Age of social selling and I was reaping the benefits. Then I got introduced to LinkedIn groups. Someone I worked with introduced me to a group in LinkedIn that had people talking about our industry. LinkedIn groups was not the only river to swim in.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 30, 2010

The head of their social media program took a week off and invited all the local Twitter people to sit with him at a coffee shop, and really get to know them, then he posted about it on Twitter. The tools have been there to do things like this in email for awhile now, but social media is slightly behind the curve. How can I help you?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? I'd hope that eventually we'll create roles to focus on this type of planning, but the value and ROI has to be well understood before that happens. link] jaybaer Thanks Kat. Great comment.

Social Media 127

Social Media Strategy Report Buy 127