Direct Marketing Observations

JUNE 21, 2010

Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. Steve King , moderating for this event, is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

FEBRUARY 23, 2010

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. To explore ways by which to re-imagine consumer grouping, we must get past the traditional segmenting like demographics, geography, income, even behavioral.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JANUARY 19, 2010

Vendor Research: Once you have identified the criteria by which to evaluate, begin to research which vendors may fit (large agencies, small consultants, big integrators, small off-the-shelf, etc) and develop a preliminary list. 2) evaluate your needs and develop criteria that would best meet those needs.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. In closing here are some things that you need to know that I told a group last week and it’s something that I have seen first hand. If you have to shut it down-don’t feel guilty.

Social Media 202

Social Media Social Networking Education Guidelines 202