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Adam Cohen

Groups

Report

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research

Research Social Media Marketing Retail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

Yep, here comes that feeling of dread before a big book report is due – late nights, criticism from parents who would do it differently, sizing up my project to those built by friends. The core groups represent meaningful constituencies that ultimately drive brand purchase decisions. And then I started reading MicroMarketing.

Marketing

Marketing Review Tweetdeck Posterous

Adam Cohen

10 Reasons Market Research is Critical to Social Media

Micromarketing: Relationship Marketing Through Advocacy

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