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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

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Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

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Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You may also need to monitor particular topics, which may have conversations around groups of different keywords. BuzzSumo is a tool for competitor research. You may also be monitored!!