Net-Savvy Executive

APRIL 1, 2011

Visible Technologies Still doing what they do. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Converseon Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Proactive Report

JUNE 24, 2010

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are many monitoring tools on the market now. Visible Technologies. Free Tools. The most basic tool is RSS. ViralHeat Read a review.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research.

Training 69

Training Social Media Visible Technologies Social CRM 69

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. BuzzSumo is a tool for competitor research. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They have a research department that produces reports, which come in various flavors. They approach the reports much like a research firm so it’s very unbiased as well as comprehensive.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275