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Adam Cohen

Groups

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research

Research Social Media Marketing Retail

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.

Company

Company Social Media Posterous StumbleUpon

Adam Cohen

10 Reasons Market Research is Critical to Social Media

Making the Leap: Why Companies Struggle with Social Media

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