Google Patterns Social CRM Social Media 
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.
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Convince & Convert
JULY 28, 2010
When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Have them document EVERY question they receive.
Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.
Convince & Convert
FEBRUARY 5, 2010
Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. We’ve added Disqus as the commenting system. Of course, it's purely subjective.
SocMed Sean
DECEMBER 9, 2011
Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use.
Convince & Convert
SEPTEMBER 21, 2010
At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Of the top 10 posts, only number 4 and number 10 are semi-recent.
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