Viral Marketing: Weezer Gets it Right
Techipedia: Tamar Weinberg
MAY 28, 2008
Internet Viral Video MashUp from Weezer! In other words, this video wasn’t a marketing campaign, but it worked well as one after social media aficionados and marketers viewed this as such. Never mind them, the music industry always tries to go a step further into selling less cd’s.
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