Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. Thanks again, Jay.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. How can I help you?

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage. Check ( Facebook Lite ). Retweet-style sharing tools?

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119