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How to define and share your core brand values effectively

Sprout Social

CornellMBA recently launched its Sustainable Tourism Destination Management course. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Once Melissa got her feet wet, she realized this was more than a summer job — it was a place to grow a career.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. We have provided the Royal Champions with the opportunity to experience our product during pre-inaugural sailings so that they can provide their independent opinions in the online spaces they are participating in.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Plus, you’re crowdsourcing some off-the-cuff focus group feedback. There are dozens of wildlife tourism attractions in Thailand today that keep tigers as photo props for tourists. I’m posting these photos on World Tourism Day to remind everyone of the dark side of the wildlife tourism industry. WorldTourismDay.

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