Convince & Convert
AUGUST 27, 2015
And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Then came the web.
Writtent Blog
OCTOBER 1, 2013
Traditional advertising methods, like print ads and television commercials worked incredibly well until the average consumer owned a smart phone. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.
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