Waxing UnLyrical
JULY 14, 2014
Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? This week’s roundup features seven posts from around the web that focus on campaigns.
Waxing UnLyrical
JULY 27, 2011
Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Ashford via Flickr, CC 2.0. Who is your ideal target for this specific effort? Here’s a tip: do your research.
Waxing UnLyrical
DECEMBER 11, 2013
Image: Amit Kumar via Flickr, CC 3.0. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013). To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator!
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