Findability Small Business Social Media URL 
Keyhole.co
JANUARY 18, 2024
For example, here’s what the landing page of the same company (FrameStores) looks like: This social media management tool becomes their digital gateway, directing Instagram traffic and followers to explore their website or visit their brick-and-mortar stores. Our solution provides you with all the social media analytics you need.
Sprout Social
JULY 1, 2021
On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.
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Twist Image
JANUARY 6, 2011
Groupon - which enables local businesses to offer a unique discount once a pre-determined amount of people commit to purchasing the deal - turned down a six billion dollar acquisition attempt by Google , which validated that hyper-local has finally arrived. Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc.
Convince & Convert
JANUARY 18, 2024
2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. I have already mentioned the most obvious one, ChatGPT, in quite a few articles of mine, including this one on fine-tuning your social media advertising strategy.
Writtent Blog
JANUARY 28, 2015
It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Check for title tags, URLs, and meta descriptions, as well as keyword density and links. At the very least, the average small business should be blogging once per week.
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