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The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. It's big business and these services are pulling in the big bucks.

Radian6 102
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Are Brands Confusing Advertising With Marketing?

Twist Image

Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). digital media.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Holger Schulze laid out these ten predictions in January 2011.

B2B 190
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279
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The 3 Building Blocks of a Blockbuster Blog

ProBlogger

Is it mobile-friendly? Make Your Blog Findable – By People and Search Engines Alike. A key platform that you MUST harness to promote your blog is social media. Put up links to your latest blog post on social networks like Facebook, Twitter or LinkedIn depending on what type of audience you’re targeting. In Closing.