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APRIL 22, 2012

Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.

Findability 85

Findability Yahoo Engineering Mobile 85

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

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JULY 18, 2013

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. or another place to put an ad.

Advertising 109

Advertising Tumblr Brands Yahoo 109