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The World Of Thumbonomics

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Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.

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Has Search Replaced Bookmarking?

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I was really sad to hear that Yahoo (who bought the company in 2005) may be ditching the service (more that here: Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps and here: Yahoo Claims It's Not Killing Delicious ), but not all that surprised. Things are findable. Search has changed. bookmarking.

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A Pinteresting Story

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Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. Delicious got acquired by Yahoo in 2005 and became the defacto destination to share one's bookmarks online. business column. chad hurley. conversation. digital object. engagement. smartphone.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Google, Yahoo and Bing aren’t the only places people go to look for information. Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

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Are Brands Confusing Advertising With Marketing?

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It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). Facebook , YouTube , Twitter , blogs, whatever are ambiguous. They simply are. advertising.