Waxing UnLyrical

AUGUST 2, 2018

Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. Think ebooks, white papers and even blog posts. Call your best clients and ask, “What can we do better?”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Oftentimes, the content is also specific.

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

DECEMBER 13, 2011

Social media makes it easy to expand your network globally—or at least well beyond the confines of those who either live nearby or travel to major industry events.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.).

Findability 197

Findability Directory Social Bookmarking B2B 197