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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. But don’t overlook other great options.

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. Microsoft must rely on protecting access to its knowledge goods — because this is where it has created value.

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Monetizing social networks. Freemium and TV Film Newspapers. advertising? A mugs game?

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Fiona is a marketing media consultant for small businesses, helping them make money with marketing as well as with social media and web design solutions. Her blog, Abnormal Marketing , covers Internet marketing, web design, social networking, blogging, promotion, and more. Her personal blog covers just about everything.

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