Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409
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Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This past year the social network has invested record amounts in strengthening its defenses against abuse. Pinterest is adding a new feature that lets users search based on skin tone ranges, a handy feature for a service that’s popular with fashion and personal style brands. But it’s smarter than many of its competitors. –

Instagram 186
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Getting everyone social media trained

Sherrilynne Starkie

Providing deeper knowledge of the use of tools and platforms, or providing training in context of the business objectives, can empower staff members to use their own social networks on behalf of the employer.

Training 150
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Getting everyone social media trained

Sherrilynne Starkie

Providing deeper knowledge of the use of tools and platforms, or providing training in context of the business objectives, can empower staff members to reach into their own social networks, and beyond on behalf of the employer.

Training 260