Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] [link] Jessica Griffin Is Your Social Strategy Proactive or Reactive?

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Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Have them document EVERY question they receive.

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Social Media Strategy Consultant B2B 151

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SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

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Social Media Strategy Influencer Social CRM 150

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama.

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Convince & Convert

FEBRUARY 25, 2010

Allow Your Customers to Express Themselves The company also devotes a lot of website real estate (and effort) to encouraging their fans to share their enthusiasm for everything geek. It’s so important for to know you’re facts and your customer while using social networking.

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Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 11, 2010

But I believe the real epidemic is Instant Gratification. Which is exemplified in our credit and real estate crisis. People think the sense of entitlement in the younger generation is a problem. (I I like to believe it is perhaps just a lot of self esteem?) So yes thumbs up for Evolution of NOW.

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