Direct Marketing Observations

JUNE 21, 2010

Steve’s research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MARCH 18, 2010

I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was still being unkind to small business owners. 2) Create a Facebook page. I bet you already have a Facebook page anyway right? Facebook allows for you to connect with your customers. Well you know what? What…?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

OCTOBER 27, 2011

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Why would you follow Nike on Facebook? No, generally not. Something free. Or Gatorade or American Eagle ?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. All Facebook [link] - The unofficial Facebook Blog.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Create a network via Ning. Upload music and comment on the music.

Social Media 202

Social Media Social Networking Education Guidelines 202