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Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise.

How to Master Facebook for Small Business

Sprout Social

So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? But what if you are completely confused about how to market to and engage with these users as a small business owner?

Facebook Small Business Boost: Free Ads for Small Businesses

Firebelly

Calling all small business owners! Facebook Marketing Solutions , the official Facebook Marketing page, has launched a contest called Facebook Small Business Boost that will award a $10,000 prize to the 10 participating small businesses that accrue the most likes on their Facebook page by April 1, 2012.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. You also need to integrate internet communications into your normal routine of business networking. The takeaway is clear. Got a question?

Social Media Use: Three Big Mistakes Made by Small Businesses

Unspoken

According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. All business, all the time. And why not?

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements.

Free Facebook Ads For Small Business

Spin Sucks

Yes, it’s another Facebook post. But don’t roll your eyes yet ( Howie !). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. Chamber of Commerce and the National Federation of Independent Businesses (NFIB) to help reach small businesses and educate them on social advertising.

Small Businesses Have a Unique Opportunity in Social Media

Spin Sucks

As a small business you have something the big guys can never have. According to a recent study by Blue , 50 percent of small businesses report they have developed new leads from social media. So social is working for small businesses.  Where does Meesch get most of their business? Smaller Businesses Can Create a More Personal Experience.

Mobile Technology and Your Small Business

Ari Herzog

In my opinion, mobile technology is the future of all communications for your business, internally and externally. Technology has grown so rapidly that marketing has been able to take on a whole new form. Large corporations have been able to stick with the traditional television, radio, and paper marketing. Is your small business taking advantage of mobile technology?

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get a fully optimized business page.

Small Business Marketing Through iPhone Apps | Small Business.

Small Business Mavericks

So is that a great opportunity to promote your small business? Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. The key to a good app is to create one that is related to your business in some way and useful. About Us What’s a Maverick?

How To Bootstrap Fantastic Social Media For Small Business

Peg Fitzpatrick

Let’s face it: social media for small business can be a challenge! But it’s also the most fantastic way for small businesses to grow and reach more potential customers. In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time. free replay here ].

Your First Small Business Step To Online Marketing

Small Business Mavericks

I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. It can be Facebook, Twitter, LinkedIn, whatever. They aren’t stupid.

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with a few as well, and I never thought I’d yearn for the cozy embrace of Google and it’s methodologies and mechanisms that were – and are – small biz friendly. Of course, Facebook killed it in Timeline.

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Which makes a good CRM system for small business a necessity. Image: t. And so on.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? So … sure.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with. Internet MarketingGood Things Come on Packages.

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. It is designed to help businesses build a functioning web store and despite it boasting advanced features such as web 2.0 Busines

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Small Business Social Business Social Media Trends

Small Businesses Turn to Social Before Search

Saying It Social

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Social Media Boot Camp is an 8 session on-line course that will give you the tools to make the best use of sites like Facebook, Twitter, and LinkedIn for your business. Uncategorized emarketer internet market marketing small business social media trends

Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. Experiment with Facebook Ads.

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6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

Do you want to learn some instantly actionable, smart social media lessons for small business? You can use these strategies in your business too! In fact, personalised video messages on Twitter, Facebook or Instagram are pretty rare. Smart Social Media Lessons for Small Business from Kuni Lexus of Portland. 1  Be Human and Be Yourself. It’s about YOU.

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords.

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. How to Make This Work in Your Business. Research.

How to Rock Instagram to Promote Your Small Business

ProBlogger

Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting on her own account , being featured on huge accounts in the baking trade, and her (often famous) clientele’s personal IG feeds. How to Rock Instagram to Promote Your Small Business with Karlee Prior of Karlee’s Kupcakes.

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? Enter the Content Marketing Blueprint.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. In fact, if you’re a local or small business, you can no longer afford to avoid social media.

Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. If you manage a Twitter and a Facebook account, that’s one hour per day. When it comes to Twitter and Facebook, moderation is best. About Us What’s a Maverick? Can you post too often or not often enough?

Getting Your Small Business Ready for Google+

Blue Focus Marketing

There are many useful features that will work for your personal brand now and, coming soon, for your small business.  This insight led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  That is, different messages for different groups which has strong marketing implications when business pages are available from Google+.

Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

Recently I reached out to one of my online communities, all members of a global list of the Top Marketing Professors on Twitter. This community list was created by Kent Huffman ( @KentHuffman ), CMO at BearCom Wireless, and founder and Co-Publisher of @SMMmagazine , which produces several Top Twitter lists, including the Top CMOs on Twitter , and Top Marketing Book Authors on Twitter.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Facebook mistakes. Your small business has made them. Whether However, some of the worst Facebook mistakes are the ones that often go unnoticed. They’re While Facebook continues to change the rules, you must make the most of every opportunity. No Here are some of the top Facebook mistakes small businesses make and what you should do instead.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.  Small Business Ad Agencies Get Social. mnburgess.

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. To my dismay I found their Facebook wall was disabled. As a digital communication professional, I resisted the urge to call them and ask why they even had a Facebook presence to begin with (mainly because I realized no one was going to answer anyway). The result? They Wow factor.

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.

Secrets to Social Branding Success for Small Businesses

Blue Focus Marketing

Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. good brand story extends far beyond a business’s products or services. Be human.