According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. All business, all the time. And why not? MORE >>

Constant Contact has a post listing 21 ways non-profit agencies can use Facebook to spread word about their missions. It’s a great post and made me think that small businesses can do the same thing. think all of these could just as well apply to small businesses. Use your tabs – I’m amazed at the number of businesses that don’t make the best of Facebook’s tools. Show off what you’re doing – That’s what Facebook is for. Link to press coverage of your business. Take a survey. MORE >>

This is also why you want to unify your marketing - to get the results you desire, those that make you and your customers happier. Yoga and The Secret of Small Adjustments. So, I began to wonder if this idea of yoga and small changes made any sense in my world of small business marketing. Most Common Reasons for Marketing Failure. Lack of a Marketing Strategy and Plan. The truth is only the best marketers are going to excel at all five. . You simply need to make some small adjustments in your thinking and your actions. MORE >>

Content marketing works.  It is without a doubt a giant killer for small businesses.  Failing to create and publish content is a sure-fire way to watch your business disappear. Traditional Marketing is a Losing Battle. The normal marketing playbook is growing more obsolete every day.  That is what traditional marketing and advertising does.  Every customer is precious to your small business.  You can’t afford to lose any relying on obsolete marketing techniques. Small Business Content Marketing. Correct?  MORE >>

Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Digital marketing involves the free exchange of valuable information in the form of interchangeable energy – and that is no doubt going to change forever how we all do business. Knowing this, one wonders why more businesses are not creating digital content that amplifies their expertise for the communities they now serve – and new ones that have not yet discovered them. Change and Digital Marketing Leadership. Guess what? MORE >>