Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Facebook. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter. Email this to a friend? Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Convince & Convert

OCTOBER 19, 2010

But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Each can be drilled into and examined in detail. So why bother?

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). applications like Facebook, Twitter, Skype, etc. I'm currently using SM2 for most of my clients, and like how easy it is to use. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.).

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. How can we make a viral video that gets thousands of views?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts.

Tools 193

Tools Social Media Sysomos Vocus 193